The Global Bright Futures' way to

Business longevity

We believe sustainability should be embedded into businesses. To make that happen, sustainability needs to be simple, accessible and right for your business. We help you do just that, wherever you are on your journey.

Want to find out more? Let's go!

Why us?

Meet the team

Bright Futures is led by an expert team with distinguished business and sustainability backgrounds. The key to our approach is keeping it both simple to understand and relevant to your investors, shareholders and your teams. Read more about us below.

Susan Macdonald

Chief of Business Development & Relationships

Susan graduated in Fashion Design at The London College of Fashion (LCF) and built an impressive career, experience and extensive expertise in the apparel and textile industry from design concepts through to customers at point of sale.

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Deeti Vyas Béghin

Chief of Business Longevity

Deeti comes from a retail and commercial banking background and has spent over 7 years in the finance sector. In 2006, Deeti left the world of mainstream finance to pursue her interest in bridging the worlds of sustainability and business.

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Pixie Parsons-Russell

Chief of Office Good Karma

Pixie enjoys being part of the Global Bright Futures’ team,and contributing her ideas in the ‘Bright Futures, Bright Ideas’ weekly brainstorm sessions. As Chief of Good Karma, Pixie is always available for customer and internal meetings, if required.

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How we support you



We break sustainability down into its core components, looking at social and environmental issues.

We identify the sustainability areas, in direct operations and supply chains, that are relevant to your business and develop a strategy that is simple to understand in your own business context and a roadmap that makes it clear how you can implement your sustainability strategy.



We help you make your sustainability strategy and messages accessible to all key stakeholders.

We work with you to develop a shared vision and communication strategy that engages internal and external stakeholders – to execute, achieve and communicate company targets.




We strongly believe that embedding sustainability into business strategy should not be at the expense of commercial viability. Sustainability and profitability should go hand in hand.

We help companies identify and make a business case for embracing a sustainability driven business model.


What we do for businesses

We support you in your operations and supply chains to build your company into a sustainable business. Working across teams, sectors and issues, we offer global support to your whole organisation, from ideas to implementation to communication.

Modern Slavery

Responding to Modern Slavery Act & implementation.

Responsible strategy

Developing a sustainability vision & integrating it into your strategy, creating business longevity & real value.

Circular Economy

Converting your risks & challenges into opportunities.

Supply chain & operations

Improving supplier relations & ensuring responsible supply chains, while enabling economic growth.

Right impact, right story

Measuring progress & demonstrating real impact.

People & purpose

Connecting your people with your strategy, while improving staff knowledge & loyalty.

Ready to find out more about our services?

How you benefit

Using Global Bright Futures as your own extended sustainability team is a cost effective and long term sustainable option working with an experienced team!

Right KPIs
Right reports
Right relationships
Right impact data and stories to tell

Leading to:

  • Right teams that stay with you
  • Right communication of your achievements
  • Right business model that grows and is profitable
  • While enabling society and our planet to benefit from your business efforts

Bright News

Get in Touch
  • Starting to think about sustainability and not sure what options work for you?
  • Need help with implementing your strategy or making sure you have the right data and stories?
  • Already on your sustainability journey, but need support to connect your teams or looking to ‘Refresh’ or ‘Reset’ for the next stages? 

Get in touch to talk about your needs!